Two volumes, one line.
Subtle pieces carry a small V: tonal, reflective, embossed or in silicone. Strong pieces carry the full wordmark across a back, a chest or down a leg. Every piece picks one volume and commits to it.
The VYCE approachHEAVY ITALIC.
HEAVY ITALIC.
ANGULAR V.
ONE CORAL
ACCENT.
The wordmark leans forward.
The heavy, extended italic VYCE is the loudest thing we make. Give it the full width of a back or chest, or keep it off the garment entirely.
Coral is earned.
One coral accent on a piece, and only when it is the only color there. Everything else is black, bone, charcoal and the garment’s own tone.
Technical before decorative.
Quick-dry knits, laser perforation, taped seams, zip pockets, reflective trims. Marks follow the construction, never the other way round.
Built heavy. Cut technical.
Washed heavyweight cotton for the rack; light technical shells and knits for the road. Proportions are oversized where they should be and fitted where they need to be.
Train. Recover. Repeat.
Clothing for the session and the hours around it. Pieces that move from the rack to the street without changing character.
The core palette
Brand guidelines BLACK, BONE, CORAL.
Black#0E0E0F
Bone#ECE8E1
Coral#E8705F
Ash#BDB8B0
The complete system